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Target to Work With Top Pinterest Users on Party Collections

February 19, 2014: 12:00 AM EST
Target is partnering with three Pinterest power users, all of whom write blogs and professionally work in design, in the hope it may attract their loyal followings into Target stores. 
Rick Gomez, Target’s Senior Vice President of Marketing, said: 
“Pinterest is such a popular destination for entertaining inspiration, so we’re partnering with the platform’s top tastemakers to bring their inspiration to life through beautifully designed party collections. We are proud of Target’s pioneering efforts in the design space and this collaboration is the first-of-its-kind in retail.”
"Target to Collaborate With Top Pinterest Users on Party Collections ", February 19, 2014
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