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Pepsi Max Integrates Vine Videos Into Real-Time Outdoor Ads

February 20, 2014: 12:00 AM EST
PepsiCo has launched an innovative campaign across digital out of home (DOOH) in the UK that integrates Vine videos into Pepsi Max creative in real-time.
 
In a “media-first” the soft drinks maker is encouraging members of the public to create and submit Vines using the hashtag #LiveForNow showing something “unbelievable” they have done. The best efforts will be published across seven UK cities on The Grid, Ocean Outdoor’s network of screens.
 
The campaign was planned by OMD UK in partnership with Talon Outdoor, created by AMV with Vine moderation from Jaywing.
 
Rich Simkins, innovations director of Talon Outdoor, commented: “Social video and digital out-of-home have interesting similarities and short-form, entertaining Vine content is perfectly suited to the DOOH channel.
 
“We love it when our brave clients challenge us to close the gap between social and DOOH and, in this instance, Grand Visual’s versatile OpenLoop platform has helped make Pepsi Max’s ‘Unbelievable’ ideas possible”. 
"Pepsi Max integrates 'Unbelievable' Vine videos into outdoor ads", February 20, 2014
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