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Kool Hawk Insight Alert Archive

Have a look at some of our recent alerts. These give broad coverage of the industry - if you want something more specific create your own here.

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You should render it by by hands creating alert renderer and other alert rendering staff

February 01, 2014, to March 01, 2014

Pepsi Max Integrates Vine Videos Into Real-Time Outdoor Ads

PepsiCo has launched an innovative campaign across digital out of home (DOOH) in the UK that integrates Vine videos into Pepsi Max creative in real-time.
In a “media-first” the soft drinks maker is encouraging members of the public to create and submit Vines using the hashtag #LiveForNow showing something “unbelievable” they have done. The best efforts will be published across seven UK cities on The Grid, Ocean Outdoor’s network of screens.
The campaign was planned by OMD UK in partnership with Talon Outdoor, created by AMV with Vine moderation from Jaywing.
Rich Simkins, innovations director of Talon Outdoor, commented: “Social video and digital out-of-home have interesting similarities and short-form, entertaining Vine content is perfectly suited to the DOOH channel.
“We love it when our brave clients challenge us to close the gap between social and DOOH and, in this instance, Grand Visual’s versatile OpenLoop platform has helped make Pepsi Max’s ‘Unbelievable’ ideas possible”. 

Instacart Revives Grocery Delivery Ambitions

Instacart is a San Francisco startup that will buy all your groceries from your favorite store and deliver them within an hour or two. it is live in the San Francisco Bay Area, Boston, D.C. and Chicago. 
Apoorva Mehta, founder and CEO of Instacart, says: “We’re in the early stages, but we have the data to prove this is becoming more and more mainstream. Grocery delivery is going to be the way people get their groceries.”

Target to Work With Top Pinterest Users on Party Collections

Target is partnering with three Pinterest power users, all of whom write blogs and professionally work in design, in the hope it may attract their loyal followings into Target stores. 
Rick Gomez, Target’s Senior Vice President of Marketing, said: 
“Pinterest is such a popular destination for entertaining inspiration, so we’re partnering with the platform’s top tastemakers to bring their inspiration to life through beautifully designed party collections. We are proud of Target’s pioneering efforts in the design space and this collaboration is the first-of-its-kind in retail.”

You should render it by by hands creating alert renderer and other alert rendering staff

January 01, 2014, to February 01, 2014

Package-Free Local Food From In.Gredients

Since 2011, Austin Texas-based in.gredients has sold local food with pure ingredients, package-free.
It says:
"Our mission is to be a different kind of grocery store – one that is responsible to the environment and community and one that facilitates a healthy lifestyle.
healthy soil + healthy air + healthy water = healthy people"
The grocer encourages customers to bring their own containers, so that it can "precycle." The have a nice video here.

hisbe Stores Put Social Conscience First

hisbe  (how it should be) – is a community interest company that "thinks supermarkets should be doing business in a more responsible way. Our purpose is to help make the food industry more fair and sustainable.at hiSbe we think that putting happiness first is a route to a more responsible, fair and sustainable food industry."
"We’re about affordable food that is as local, healthy, natural, sustainable, GM and pesticide-free, fairly traded, high welfare, seasonal, minimally packaged, ethically produced and responsibly sourced as possible!"

How Does Printed Food Taste?

A New York Times reporter eats a 3-D printed meal.
"My plan: I would immerse myself in the world of 3-D printing. I would live for a week using nothing but 3-D-printed objects — toothbrushes, furniture, bicycles, vitamin pills — in order to judge the technology’s potential and pitfalls."
"Our pizza will be in the shape of Italy, a topographically correct replica of the country, complete with the Apennine Mountain range in the middle."
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